The Architecture Festival aims to rediscover the unique architectural and urban charms of Seoul together with its citizens. Seoul generates creative potential based on “complex density”—a fusion of history, culture, and regional identity characteristic of a high-density city. Furthermore, amid rapid social change, the city has continuously adapted through “accelerated evolution,” which involves rapidly renewing its form based on its accumulated heritage. Moreover, through “glocality”—the intersection of local context and global trends—Seoul is expanding the unique urban experiences and values of contemporary K-architecture to the world. The festival features a variety of participatory programs designed to allow citizens to experience Seoul’s architecture and urban landscape up close and engage with architectural culture in an accessible way. Through a diverse range of citizen-participatory content, the festival aims to create a space where citizens can discover Seoul’s architecture together and help shape K-Architecture culture.